Prime America Life Insurance

Prime America life insurance (often called Primerica) is a relative new comer to the insurance industry but has proven to have great backing from Citigroup.  We are going to look more at the Primerica model through the rest of this article but if you are already familiar Primerica and want to get a set of term life insurance quotes, please fill out the form on the side of this page.

Primerica Life Insurance History

The history of Prime America life insurance is not nearly as long as that of other life insurance companies.  Starting in 1977 by Arthur L. Williams Jr. the company is really a mass marketing strategy to use multi-level marketing to sell financial products.  While making many acquisitions over the next 20 years the biggest change came in a merger with Citicorp, the banking behemoth.  When the two merged in 1998 they became what is now known as Citigroup Inc.  A short eleven years later in 2009 Citigroup spun off Primerica life insurance with an initial public offering.  Prime America Life Insurance can now be found on the New York Stock Exchange as PRI.

The Advice of Prime America Life Insurance

The theory of Primerica Life Insurance representatives is that you should buy term life insurance and invest the rest.  Once you break this down it is actually very good advice.  What they are talking about is compare the price of whole life insurance and then price it against term life insurance.   The term policy will be significantly less expensive.  Son what you do is get the term, take the difference and invest it.  Of course they want you to purchase a Prime America life insurance policy can do your investing through one of their investments.  The truth is you can usually get a better price on the term life policy by shopping all of the insurance companies that are available in your area.  The easiest way to get this done is through an independent insurance agent.

Why Go With An Independent Agent?

The main reason to go with an independent agent instead of one from Prime America life insurance is that you get someone who is not connected to any one single company.  Primerica life insurance reps only sell insurance for Traveller’s.  So you are really no better off than going into a Traveller’s insurance office.  With an independent insurance agent you can get quotes for Traveller’s and however many other companies are in your area.  This means you have all the power and can decide which company best works for your needs.  At we are here to help and we represent you instead of one of the life insurance companies.  If you have any questions or if there is any way we can serve you please let us know.